In 1953 the tobacco companies tired of being at war with each other met to form a common front. Although they knew then that 94 of lung cancer deaths were smokers they issued "The Frank Statement" in which they denied that smoking causes cancer. This is described as the biggest public relations campaign in all history. They promised that if cigarettes proved dangerous they would be pulled off the market. While a clear lie there was no political opposition until the 1990s. At a hearing organized by 46 American states in 1998 each of the seven tobacco company executives who were called to testify deny that nicotine is addictive. The resolution was that they would pay 201 billion dollars to avoid a verdict. They were also forbidden to market to children (in the United States) and to make available to the public all of their documents. No documents could be destroyed until 2008. While they released millions of pages of useless information dogged research unearthed some interesting admissions: "Nicotine is addictive. We are in the business of selling an addictive drug." The film shows that the tobacco companies have had a free hand in what they did. When other companies were intrigued by the success of Marlboro cigarettes they analyzed the contents. They discovered that ammonia had been added to the tobacco in order to increase the nicotine uptake into the body. Instead of reporting this discovery the other companies also added ammonia to their cigarettes. Dr. William Farone ...