Zynga, 7-Eleven Rolling Out Cross-Promotion Campaign This June

Several weeks after signs of the two companies' partnership began appearing online, Zynga and 7-Eleven have formally announced their deal to sell FarmVille-, Mafia Wars-, and YoVille-branded products at nearly 7,000 7-Eleven locations across the U.S. and Canada. This six-week summer campaign, which Zynga notes is its first partnership with a retailer, begins on June 1st and will allow consumers ...