Zynga CEO Mark Pincus: “Frontierville Is The Most Successful Launch We’ve Ever Hadâ€

With a massive membership of more than 230 million gamers, one of the biggest challenges that social game company Zynga faces is keeping up its growth. One of the secrets to its succes s is the ability to use its existing hits (Farmville, Texas HoldEm Poker, Mafia Wars, etc.) to cross-promote new games and help launch those games. Its other advantage is that so many people now play its games ...