Zynga Asks Blingville To Cease And Desist

Social game giant Zynga – responsible for popular Facebook titles Mafia Wars and FarmVille – is looking to keep the “ville” moniker to itself. Techdirt is reporting that Zynga has sent cease and desist letters to independent game studio Blingville for alleged trademark infringement. Zynga capitalizes on the “ville” name in a big way across its portfolio of titles.  The roster currently includes ...