Zynga And 7-Eleven Strike Branding Deal, 10% Of The U.S. Now Playing FarmVille

Zynga has had a busy week. The social gaming giant struck a five-year partnership with Facebook, acquired Chinese social gaming company XPD Media and opened an office in Beijing. And today, Zynga is announcing its first retail and product partnership in the company's history. 7-Eleven has partnered with Zynga to offer FarmVille, Mafia Wars-and YoVille-branded items on many of the convenience ...