Farmville Makers Inspire Lower East Side Vendetta

Zynga, Inc., the software company behind the popular Facebook game Farmville, has rankled some Lower East Siders with unconventional advertising for its Mafia Wars game, which is also played on Facebook. Since the beginning of the month, the company has been sticking fake shattered glass decals on parked cars and plastering fake dollar bills on the sidewalk downtown. Local blogs are fed up ...