Analyst: Games firm Zynga may raise $1b from float

Zynga Inc, maker of the Mafia Wars and FarmVille games played on Facebook, may be valued at $1 billion based on the sale price of a smaller rival. Valuations for Zynga and its peers were established this month when Electronic Arts Inc bought Playfish Inc for three to four times its revenue, said Jesse Divnich, an analyst with researcher Electronic Entertainment Design & Research. Zynga may ...